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Available for projects · CDMX

We craft sites people love for your business.

No templates, no copy-paste. We take time to understand your project, design with care and build the site that brings your ideal clients — fast, well-ranked and made to measure.

  • Reply in 24-48 h
  • Measurable results
  • No locked packages
Astro React Vue WordPress Shopify Tailwind CSS GSAP Node.js Python SEO Técnico WooCommerce Firebase TypeScript Astro React Vue WordPress Shopify Tailwind CSS GSAP Node.js Python SEO Técnico WooCommerce Firebase TypeScript

Numbers that speak

8+

Projects in production

2+

Years building the web

95+

Average Lighthouse

15+

Technologies mastered

What we do

Services with purpose

No generic packages, no copy-paste templates. We listen, understand your business and build exactly what you need — nothing more, nothing less.

01
01

Modern Websites

Your first impression online matters more than you think. We build sites that represent you as you truly are — with character, fast and without generic templates.

  • Landing pages
  • Corporate sites
  • Portfolios
  • Custom animations
02
02

E-commerce

Your store should sell while you sleep. We set it up so your customers buy without friction and you manage everything from one place.

  • WooCommerce
  • Shopify
  • Payment gateways
  • Catalog
03
03

Web Applications

Tired of manual processes or tools that don't talk to each other? We build exactly the system your operation needs — no more, no less.

  • Dashboards
  • Internal systems
  • REST APIs
  • Authentication
04
04

SEO & Performance

A beautiful site no one finds is a wasted investment. We get you in front of the clients who are already searching for you — and make sure the page loads before they leave.

  • Technical audit
  • Core Web Vitals
  • Schema Markup
  • Search Console
05
05

Automation

The time you spend on repetitive tasks is time you could invest in growing. We automate what steals your hours so you can focus on what actually matters.

  • Scripts
  • Integrations
  • ERP
  • Scrapers / Bots
06
06

UI/UX Design

How you look determines how you're perceived. We design identities that connect with your ideal client before you say a single word.

  • Visual identity
  • Design systems
  • Prototypes
  • Branding

Who is behind

Humberto Marin

Founder · Design & Development

Humberto Marin

I'm Humberto, founder of HM Web Studio. I've designed and built websites and digital products for businesses, personal brands and creative projects in Mexico — always with the same attention to detail and commitment to results.

I work at the intersection of design and engineering: I obsess over every project looking flawless, loading fast and — above all — driving real business results. No generic templates: every site is custom-built, with clean code made to grow.

When you work with me, you talk directly to the person who designs and codes your project. No middlemen, no bloated processes: clear communication, on-time delivery and one person accountable end to end.

How we work

A transparent process

  1. 01

    Discovery

    We start by listening, not proposing. We want to understand your business, your customer and your goal before drawing the first line.

  2. 02

    Design

    We show you how it will look before building it. We iterate until you say "that is exactly what I had in mind".

  3. 03

    Development

    We build what we designed, no shortcuts that give you problems later. Clean, fast code that does not break.

  4. 04

    Launch

    We deliver everything documented and walk you through how each part works. By the end, the site is truly yours to manage.

How we think

Decisions, not decoration

We don't improvise or follow trends for the sake of it. Every decision — from the color to the code architecture — has a reason we can explain to you.

  • 01

    Strategic design

    If it looks great but does nothing for your business, it fails. Everything we do has a reason — and if we ask you about it, it matters.

  • 02

    Agile development

    We don't disappear for weeks and come back with something you didn't ask for. We show progress and adjust with you at every step.

  • 03

    User first

    Your customer shouldn't need a tutorial to use your site. If something needs an explanation, it wasn't designed well enough.

  • 04

    Maintainability

    The code we deliver can be read by another developer, by you two years from now, or by anyone who needs to make changes. No nightmares.

  • 05

    Scalability

    Today it might be a landing page. Tomorrow, a full platform. We build it so that growing does not mean starting from scratch.

  • 06

    Technical creativity

    When a problem has no good solution out there, we don't copy the most popular one. We think our own and build it right.

Free offer

Free website audit

I go through your site carefully and send you a clear report with what's failing and what you can improve today. No jargon, no commitment, reply within 24-48 h.

  • Why is your site slow to load?
  • Why isn't Google ranking you?
  • Why are visitors not reaching out?

Let's talk

Ready to get started?

Tell me what you have in mind. I will reply within 48 hours with a proposal tailored to your project — no templates, no strings attached.

Have a promotion code? Apply it in the quote form.